What do we do

For many different parties, SAS specialists are called to assist in the development of technical and commercial products and services.

With the expertise that we carry in international business and product development, and being a member of HSD Associates where many innovative and technical expertise is carried, we work with pioneers and innovators to prepare their products for local and international launching.

From parties within and outside of our international networks, our expertise and guidance is requested to generate success.

Business plan development
Product development
Optimization manufacturability
IP protection (e.g. patenting)
Contracting & outsourcing
Growth management

Our dedicated approach

For each project or business case that is presented to us, our team (often in close collaboration with the client) develops a dedicated project approach that is adapted to the client’s needs and expectations.

Simultaneously, our team analyses whether any technical development support may be required for the project. In such case, the team will guide the technical development process in direct correspondence with the team at HSD and with the client. This way, the synergy between the technical development capcities and the commercial/business support provided are optimal.

Apart from serving the client in the most suitable manner, discretion, flexibility, respect and dedication are the key pillars of our organization’s services.

With a hands-on mentality, our team is ready get to be of service to your challenges.


Creative solutions
Flexible approach
International orientation
Hands-on mentality

Frequently Asked Questions

1. Presentation of project

Upon the presentation of a new business opportunity, our team works closely together with the client to discover how we may be of serve and/or add value to the project. Right with the first brainstorming session with the client, we can often already visualize many of the steps to be taken to allow for an effective product launch in the applicable market(s).

Having determined the nature of the client's product and the market(s) to which it wished to expand/launch, and having outlined the initial steps we may take for our involvement therein, we can draft the team of specialists that is the best fit for the challenge on hand. The technical expertise carried by HSD Associates may be called upon here as well.

Upon selecting the specialists that are to work on the project, the next step is to conduct theoretical and practical (market) research. The first step herein is to explore the market with the client wishes to penetrate, in combination with a thorough analyses of potential competitors. Research to existing patents and other intellectual properties which are to be taken into account in future steps is included in this phase as well. Practicality, applicability and goal-orientation are of the biggest importance in this phase.

Having gathered the information required, both theoretical and practical, the team starts (often in collaboration with the client) starts formulating the business plan that is considered the best fit for the situation. Resulting, an elaborate plan is drawn up which can be put to practice right away.

When the overall plan is finalized, the team presents this to the client's management team. The conclusions from the research and the practical recommendations that come forth from it are presented in the most practical manner.

Having concluded on the most appropriate planning, the plan is put to practice. In this phase, the product/service is developed (with/without HSD's involvement), and is prepared for launching on the market.

When all developments and preparations have been completed, it is time for the actual market introduction of the product or service that has been developed. As this is the most critical step in the proecss, all activities in this phase are perfomed in close collaboration with the client and other parties involved. planning and anticipation are of key importance for a successful launch.

Share your project with us

Do you have a business case requiring our attention, or would you like to get in touch with our team? Please do not hesitate to reach out.